Americana Motor Hotel
Opening June 2023
A retro futuristic oasis on Route 66. Inspired by the open road and informed by the region's wide open spaces. Pull off the highway and relax under the stars. Get away from it all amid the natural wonders of Northern Arizona. Stretch your road-weary legs, shake off the trail dust, and soak in the year-round heated pool, or just pop a top and kick back by a cozy fire pit with a burger. This is your launchpad for adventure.
What we did
- rebranded, renovated and repositioned an an obsolete asset for a bright new future.
- developed concept and assembled creative and professional teams to execute vision.
- laid marketing and merchandising groundwork for coming launch.