

The Mining Exchange Hotel
Colorado Springs, COLORADO
Assumed Management March 2024
128ROOMS
Relaunched Summer 2024
Objective
Ownership engaged Practice Hospitality for our deep soft brand expertise and our ability to guide complex repositionings with clarity and care. The Mining Exchange Hotel required a thoughtful partner to help complete its renovation, navigate the transition from a hard brand to a soft brand, and relaunch the property with a renewed identity that felt true to Colorado Springs. Our objective was to steward the hotel through its conversion to the Registry Collection, the first of its kind in the continental United States, while elevating the guest experience, strengthening its market position, and laying the foundation for long term success.
What we did
- Advised ownership through the brand transition process and negotiated with Wyndham to secure Registry Collection placement
- Navigated the operational and technical requirements needed to convert the hotel from a hard brand to a soft brand
- Collaborated with ownership and brand partners to complete the property renovation and relaunch with a refreshed identity
- Developed and launched a new website, PPC strategy, PR program, and social media presence
- Created and opened three distinct F&B outlets, each with its own concept, identity, and operational framework
- Built strong partnerships with local businesses, cultural organizations, and community groups to anchor the hotel within Colorado Springs
- Supported on-site operations to ensure a seamless transition and successful relaunch to the market
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