Americana Motor Hotel
Transform a tired, run-down roadside motel on Route 66 into a hip, sought-after destination. This project involved creating a unique concept, devising a strategic market positioning plan, overseeing extensive renovations, rebranding, and repositioning the property. Our strategy focused on reinventing the property as trendsetting, nostalgic, and experiential to unlock it's rate potential and appeal not only to traditional motel guests but also a younger, more adventurous audience. We introduced amenities, events and partnerships with local businesses to offer guests an immersive Flagstaff experience.
What we did
- rebranded, renovated and repositioned an an obsolete asset.
- developed concept and assembled creative and professional teams to execute vision.
- delivered a guest experience that garnered social buzz and press coverage as well as exceptional reviews.