

Drifthaven at Gearhart
Gearhart, Oregon
Opened May 2022
12Cottage Suites
Revenue +55%
Objective
Practice Hospitality was engaged to support the transformation of a classic coastal motel into a relaxed, design-forward retreat that feels true to Gearhart. Ownership sought a partner with independent expertise who could preserve the charm of the original property while elevating the guest experience through thoughtful service, smart operations, and meaningful local connection. Our objective was to guide the project through renovation, refine the brand positioning, and create a stay that celebrates the Oregon Coast’s quiet beauty in a way that feels welcoming to both travelers and the community.
What we did
- Rebranded, renovated and repositioned hotel.
- Implemented seasonally dynamic rate positioning.
- Relaunched the hotel’s website, email marketing, PPC and social media strategies.
- Increased total revenue by 55%.
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