

Mojave Resort
Palm Desert, CALIFORNIA
Relaunched August 2024
25Rooms
Objective
Practice Hospitality was engaged to help reintroduce this beloved Palm Desert classic to a new generation of travelers. Ownership sought a partner with independent expertise who could honor the resort’s mid century spirit while elevating its operations, guest experience, and sense of place. Our objective was to guide the revitalization with a focus on thoughtful service, refreshed programming, and a brand position that feels relaxed, refined, and unmistakably tied to the desert landscape. The goal: bring back the magic of the Mojave in a way that resonates with both loyal guests and today’s modern escapes.
What we did
- Rebranded, renovated and repositioned hotel.
- Launched website, email marketing and social media with new content strategies and imagery.
- Implemented public relations and influencer outreach campaign to build buzz.
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