A lifestyle hotel under construction on the picturesque downtown Bentonville square, the heart of the community and home to many lively hospitality options, as well as the Wal-Mart Museum located in the original Walton’s Five and Dime. 142 spacious, beautifully appointed guestrooms, a ground floor destination restaurant and café, 3,300 square feet of meeting space and a jewel-box second-floor cocktail bar.



Known far and wide as the Mountain Biking Capital of the World™, Bentonville and the surrounding area consistently ranked in the top-10 for U.S. Quality of Life rankings. The region is home to multiple Fortune 500 companies, world-class museums, expansive trail systems, performing arts venues, and outdoor recreation opportunities that make it a compelling destination for both business and leisure travelers.

Bentonville, AR

As a hard brand, the asset was one of three in the market operating under the same flag and under delivering despite a recent renovation. Our task was to transition the hotel from brand to franchise managed, transition the hotel from hard to soft brand, develop and launch a brand in line with soft brand standards, implement brand change PIP, develop, and roll out new hotel programming, and launch new brand in the height of the pandemic. 

Hotel Colee

Sometimes, you need help bringing your vision into focus and vetting the art of the possible. We are as capable of cutting through the noise and distilling the data to inform decision making as we are of letting imagination soar and coming up with the next big thing. Because finding that balance between dream and reality is the first step.

Constructing a new hotel or renovating and repositioning hotels and resorts requires appropriate planning and execution to achieve success. Practice Hospitality offers hotel feasibility and concept development services across North America and US territories to professionally analyze, conceptualize, and plan hotel projects. 

Our hotel feasibility concept development services can be applied to designing new hotels from the ground up, renovating existing hotels, or expanding properties to increase key count and improve basis in an investment. Using our experience in underwriting, development, operations, sales, and marketing, we thoroughly analyze market opportunities and help owners set up hotel projects for success.  

From ground-up projects to rebranding and renovation projects that elevate hotels, we commit ourselves to making sure projects are right-sized and properly positioned in the market to deliver maximum profit and long-term value.  

We understand the value of the resources, in time and equity, that our hotel owner clients commit to the success of their properties and growing their portfolios. At Practice Hospitality, we take our professionalism and partner satisfaction very seriously and uphold exceptional standards of quality and thoroughness in every project we take on. As an owner, you know our hard-won expertise and knowledge will be put to work to ensure what you build is efficient, profitable, and optimized for market conditions, now and in the future.  

Our team of hard-working individuals have proven experience in project development and property operations, sales, marketing, accounting, and more. We look forward to helping you grow your portfolio.  

Contact us for more information about our hotel feasibility and concept development services; we are here to help you realize your vision.

Hotel Feasibility and Concept Development

Hotel Feasibility & Concept Development | Practice Hospitality

It’s a long road to opening day. When you need to figure out how to get from where you are to where you want to be, we can guide the way. We bring hard-won expertise and experience to bear on every project to ensure owners have proper plans in place, can identify and avoid potential pitfalls, and can pivot when necessary.

Planning and construction of hotels and resorts is a complex and complicated process. It helps to have an experienced operator on your side. Practice Hospitality offers comprehensive hotel technical services across North America and US territories to plan, execute, and complete projects that are essential to the hotel’s success. 

We work tirelessly to help our clients achieve their goals, whether that’s building a new hotel from the ground up or renovating an outdated asset to meet modern standards and capture more revenue and market share. With our creative strategies and best practices, we can position and launch hotels to become rate leaders that outperform their competitors. 

From spearheading new building projects to rebranding and revitalizing existing hotels, owners leverage our industry expertise —and our hotel technical services—to create value for independent hotels, brand-affiliated properties, and hotel operations, making their projects and goals a complete success.  

With our ownership perspective, we have unique insight into the hard work that our clients put in and the commitment they make to the success of the hotel properties in their portfolios. At Practice Hospitality, we take our role and the technical services we provide very seriously and apply our expertise and knowledge to meet your specifications while upholding our high standards of quality. The result is the best, most efficient, and most profitable version of your hotel.  

Our team is driven and has proven experience in hospitality management, sales, marketing, technical services, operations, revenue management, and more. We look forward to helping you develop your hotel.  

Contact us for more information about our hotel technical services.

Hotel Technical Services

Hotel Technical Services | Practice Hospitality

There is so much more to what we do than just putting heads in beds. When you engage our professional hotel management services, we operate your hotel from an ownership mindset based on tried-and-true protocols and processes. It’s all about the marriage between optimization and inspiration. Building the right team and equipping them with the tools they need to deliver results.

Hotels and resorts are complex organizations. Both people and processes require expert guidance, which can become complicated to manage on your own. At Practice Hospitality, we offer effective solutions for hotels across North America and US territories to improve guest relations and optimize profitability. 

We help hotel owners and asset managers identify and achieve the ideal balance between rate and occupancy by maximizing hotel sales and marketing results, while maintaining the property to the highest standards and increasing profitability and value in the asset. With our creative strategies and proven best practices, we can turn hotels around and reposition them to outperform their competitors and become market leaders. 

From the earliest stages of ground-up projects to brand-to-franchise transitions to rebranding and revitalizing existing assets, our hotel management services create value for owners of independent and franchise hotels and  for the guests who visit them and enjoy the experiences they have to offer.   

We know that our clients invest meaningful resources—both financially and in terms of hard work, passion, and commitment—in their portfolios of hotel properties. That’s why we take our responsibilities seriously and go all-in to manage and maximize the assets entrusted to our care.  Owners who put their trust in us can rest assured that we have the expertise and knowledge to take what you have built and make it better, more efficient, and more profitable. 

Our team consists of talented, driven individuals with proven experience in hospitality and extensive knowledge in operations, sales, marketing, and more. We are developers, dreamers, analysts, marketers, innovators, and dedicated managers of hotel and resort operations who apply a personalized, custom approach to every asset in our diverse portfolio.  

Contact us for more information about how our hotel management services can benefit your property.

Hotel Management Services

Hotel Management Services | Practice Hospitality

You are the company you keep. Aligning your project with the right brands can make or break it, and restaurants and bars are the beating heart of any hotel. Leased, managed, or JV, we know how to recruit the right partners and facilitate their success. Same goes for retail and short-term F&B concepts: we balance the buzz and bottom line.

Partnering with best-in-class new talent and established companies to offer truly excellent retail and food and beverage services in your hotel can help all parties increase brand awareness, improve revenue, and achieve success. Practice Hospitality offers hotel owners retail and food and beverage hospitality curation services across North America and US territories to identify partners, bring them to the table, and set up collaborations that elevate the operations and profitability of your hotel. 

At Practice Hospitality, we help our clients successfully achieve their goals with retail and food and beverage hospitality curation services that leverage our deep relationships in the industry. We bring the chefs, bartenders, restauranteurs, makers, creators, and retailers that you want to partner with to the table and facilitate the partner relationship that works best for that asset and those partners. Lease, JV, management agreement, marketing alliances, pop-up promotions, and long-term collaborations, we have done it all. And we specialize in professionally networking with and curating leading brands for hospitality projects to drive awareness and sustainable revenue.  

At Practice Hospitality, we are well aware of all the heart, soul, and hard-earned resources our clients put into ensuring the success of their hotel properties and growing portfolios. So we make professionalism and owner satisfaction our number one priority and will work to promote your brand and partnerships with other businesses successfully. We bring the expertise and knowledge to the table to take what you have built and make it more well known, more efficient, and more profitable while upholding exceptional standards of quality. 

Our team of driven individuals and industry professionals have proven experience in project development and operations, sales, and marketing and always look forward to finding unique opportunities to elevate our clients’ and partners’ brands.  

Contact us for more information about our retail and food and beverage hospitality curation services.

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Hotel Colee

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Bentonville, AR

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